Types of Packaging - A Complete
Guide
Style hides within each type of packaging. Understanding how one type differs from others teaches you the correct usage and application of custom packaging. Primary, secondary, and tertiary packaging- this division is based on its usage or the connection with the products. We help you choose one type that specifically defines your type. Keep reading to know more!
Introduction:
What to choose box packaging is the first and most important factor essential if you wish for a successful business ahead. This commonly stated fact explains that effective and beautiful packaging attracts around 72% of the customers visiting the markets and the marketplaces. So, when it comes to engaging clients to sell your products, you must keep in touch with every advancement regarding the packaging and its types.
Not a single type of packaging can cater to all your diversified business needs. So we are introduced to a plethora of all-new varieties of packaging, putting all your business and product requirements at the forefront. Based on the needs of the product and the bulletproof marketing tactics that work, every product requires an amazingly crafted box of perfection.
The right packaging is the way to always stay on track while making the best out-of-the-ordinary products. Thereby, in this blog, we will help you figure out some very important information about packaging and package types. Keep reading to stay on the top by gathering all vital information about this topic.
Type Of Packaging: Three Must-Know Types:
There are so many different types of packaging that we come across every day. Each one is designed and crafted for a purpose and made to follow a certain set of norms, either traditional or modern. It’s not a matter of discussion whether you need traditional or modern packing solution trends in this post. Definitely, the choice is all yours. The thing to be noted here is rather to analyze how many different types of packaging are there and how you should utilize the information to make your success guaranteed. Here is a bird's eye view of the primary, secondary, tertiary, and industry-based packaging.
Primary Packaging- One That You Unbox In The Last
By definition, primary packaging is a particular type of box that comes directly in contact with the product itself. Could not get it right? No worries, we will simply it further so you can get it in no time. Let's take an example into consideration. For instance, if you are going to sell the most sensitive product in the market, an anti-virus vaccine, to cope with pandemic-related challenges, the sterile vails we use to seal the vaccine are called primary packaging. See other examples to further clear any ambiguity, if present.
- For selling foundation, you just need a glass jar or a container made up of leak-proof material. In this way, the manufacturer ensures the safe arrival of products to the doors of customers. The foundation boxes containing your crack-resistant, long-tasting foundation will be considered primary packaging.
- Step into a fancy restaurant and start ordering yummy Chinese cuisine or yes Italian food, even a transparent film covering the food and beverages at your table will be considered a sort of primary product packaging.
Secondary Packaging- One That Comes After The Primary Packaging
The second and the most important kind of packaging is the secondary. Well, we all are very well aware of this type as it governs the whole marketing game throughout the industry. Sometimes soda bottles, cough syrup bottles, and even tablets packed in a blister card need an additional layer of protection. The outer layer used for covering the primary packaging is known as secondary packaging. According to the statistics reported in Mordor Intelligence, the secondary packaging market is powerful with an approximate value of 253.75 billion. Interestingly, the number skewed exponentially and is expected to reach 315.52 billion in the upcoming years. In light of this statistical insight, we can give credit to the marketing trends including printing and customizing the secondary packaging for giving the market a boost. Examples of secondary customized packing include:
- Corrugate boxes made with 100% organic plant-based material are often printed with Custom logos and typefaces. Such type of secondary boxes are made to serve a dual purpose, the first is product protection while the other is brand awareness. According to a recent survey, around 80% of the corrugated boxes are recycled annually, positioning it as the best secondary packaging among all.
- Cardboard packaging is also a popular example of secondary packaging serving the dual purpose same as the corrugated boxes. It’s not considered leak or spillage-proof so often used to mark your brand identity with color printing and die-cutting on retail shelves.
Tertiary Packaging- One That Carries Many Cartons All Together
After secondary custom packaging, here comes the role of tertiary packaging. What do you think? Why after packing the products into primary packaging we still need to fit them inside secondary ones? Of course, to get some extra benefits of marketing, promotion as well as protection. Likewise, when we craft secondary boxes for each of our cash cows do you think we have all done? Not at all. To make the delivery of tons of cartons or bagged packaged goods possible we all need a shockproof delivery system. The tertiary packaging plays its role right here. Large shipping boxes and mailer boxes are often considered the best choice for making your products available in the market. As per the 2023 report analysis, the shipping boxes have also reached a market value of around USD 3.2 billion. Examples of tertiary packaging include:
- Shipping boxes are large-size boxes usually made to accommodate many secondary customizable boxes and packaging. Mostly they are available in 4" x 4" x 4", 6" x 6" x 6" and 8" x 8" x 8" sizes.
- Mailer boxes also refer to high-selling tertiary product packaging solutions. Commonly available sizes of custom mailer boxes include 3" x 3" x 1", 6" x 4" x 42" and many more.
- These three are the types of packaging boxes that we categorize based on their purpose and usage. However, there are many more that help you keep following the market product packaging design and norms. Read more to know about other types as well.
Packaging Types That Are Common In Industries:
In broader terms, a product's packaging style and designs are highly linked with the concerned industry of the product. So we here at The Custom Boxes sort all the various types of packaging into different industries and label it as the ‘box by industry’. Deep down there is a proper meaning for allowing people to choose their own particular packaging as a broad reflection of the overall industry. There are hundreds of thousands of industry-based packaging types, but here is comprehensive knowledge about a few of them:
- CBD Packaging: Simply said, it’s the packaging type that we use to preserve the freshness of CBD products. It is made by keeping the nature of the selling items in mind. In industry, CBD boxes or packaging is made in any of the desired shapes and sizes for a variety of CBD products such as CBD gummies, CBD cream, and Vape or Cigarette packaging.
- Food And Beverage Packaging: This type is pretty well common. When we set out on a journey of joy and adventure, all we first get attracted to is the food and beverages. The soda cans, bottles, jelly packets, gift chocolate boxes, and candy boxes all reflect this wide range of packaging that almost always stays in the public’s hands.
- Retail Boxes: Among all packaging design boxes, retail boxes have gained popularity. The reason behind it is the wide range of applications and practicality in a retail setting. You can also count the counter display boxes in the same category for being utilized in making a better retail-shaped product display. It is known to boost sales by making the first point of contact between the customer and the company.
- Rigid Boxes: As the name implies, this type of box makes its way into any industry due to the luxurious feel hidden within. Also known as set-up boxes, they improve the outlook of products by wrapping them inside the luxury covers of class and grace.
- Cosmetic Boxes: When cosmetic products enter a market, they must require bespoke cosmetic boxes for glamorous and attractive appeal. They encase every type of makeup and beauty product such as lipstick, foundation, and mascara.
There are numerous other types of packaging as well. One type ensures the protection of jewelry boxes while the other represents a class of apparel to stay in demand. Whatever type suits your product requirements well, choose it from our box-by-industry option for a smooth customization process ahead.
The Right Way To Choose The Right Type Of Packaging In A Nutshell:
After knowing different packaging types by purpose and by industry, it’s the right time to tell you which one suits you the best. Do a short exercise and find the one that help you stay on track for the rest of your business!
- Choose the best packaging suppliers with a service age of more than a decade.
- Either define your industry or ask the experts to do it all for you.
- Fill in the request form and tell everything about your ideal boxes.
- See how to measure the box dimension guide to fill the exact size
- Review the best pick and suggest yours
- Select the type of packaging material that meets your product demands
- Place an order and stay in the queue to receive the best out of the best.
In a nutshell, choose your style for a great packaging experience and follow these simple steps. For a better customer care experience and a better marketing experience choose The Custom Boxes- packaging experts mastering every smart skill of printing and packaging on the canvas of product boxes.
Final Thoughts:
When we become ready to spend on custom packaging, the very first query that comes to mind is its packaging type. If you know what is packaging and which type suits your sales agendas, the chances to knock out competitors increase many folds. Primary, secondary, and tertiary are three types based on the end purpose or overall role in product selling. However, the box by industry simply refers to taking into account a few simple norms related to a specific industry while designing the best wrapping for your products.
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