Matte vs. Gloss Lamination: The Buzz
Behind Stunning Packaging Aesthetics
Packaging always brings something innovative to cater to the changing trends and needs of time. One amazing invention is the lamination of packaging boxes. This finish option not only adds to aesthetics but also durability. Two types of laminations are common: matte and gloss. Selecting the suitable one for you is easy by reading this blog post. Both differ greatly. So, learn matte vs gloss lamination and see the buzz behind stunning packaging aesthetics here.
Product packaging’s design plays an important role in multiple aspects. It allows brands to stand out and boost by capturing the attention of customers. When it comes to the practicality and aesthetics of packaging, even small details can make a big difference. One factor that is gaining hype in this regard is box lamination. Although opting for this option may seem like an ordinary decision, it has a huge impact on the overall packaging outcomes.
Have you ever seen a beautifully designed box, but then you catch smudges or scratches on it? What influence will it have on you? The answer is obvious. Here comes the role of lamination in making a big difference. Gloss laminate vs matte laminate represents two distinctive approaches. Both participate in enhancing the practical and visual aspects of packaging. It is on you to choose how you want your products laminated. Making this decision is difficult for you but we are going to explain the difference between matte and gloss lamination. Also, you will get a chance to learn what makes them so compelling in packaging aesthetics.
Matte Lamination vs. Gloss Lamination: Go for Outclass Packaging Appeal:
Before diving deep between gloss lamination vs matte lamination, let's first understand lamination precisely.
What is Lamination?
Lamination is the process that involves the bonding of a clear, thinner plastic film to the printed packaging. Its purpose is to enhance durability and make packaging more inviting. The plastic film used in this process is called laminate. This lamination material is usually applied around the packaging to create a better finish. Besides protecting the packaging against scuffs and marks, lamination also helps the packaging avoid various factors. These include tears, moisture, and handling dirt. Water-resistant quality makes lamination more considerable for boosting the longevity of packaging. As compared to varnish, it is a better choice for offering enhanced protection levels.
People often ask if; can you laminate cardboard? Well, the answer is a big yes. All paper-based materials are easy to laminate. However, there are a few drawbacks associated with the lamination too. Knowing them helps you make an informed decision. The main disadvantage lies in their inefficacy of eco-friendliness. Thus, they are not suitable for those who want 100 percent eco-friendly packaging. Moreover, laminates respond to different factors like chemicals and high temperatures. They may damage the color and overall look of the laminated product if not handled properly.
Different types of laminations are there but out of them, two are the most common. These are matte and glossy lamination. Let’s understand them one by one.
What is Matte Lamination?
Matte lamination is all about giving your packaging a polished yet non-reflective, smooth, and silky finish. That is why it is also called soft touch lamination. This type of lamination is good if you want a sophisticated and elegant look for your packaging. What does a matte box do? It offers ease of reading and a velvety texture to feel. So, this is the best option if you want a subtle effect on your packaging. Also, it allows brands to stand in the queue of sophisticated brands.
What is Gloss Lamination?
Gloss lamination as the name indicates gives a glossy (shinier) look to packaging. It is good for showcasing vibrant colors and grabbing more attention. This type of lamination finds its way into CMYK or PMS. Brands who want colors that are more vivid prioritize gloss lamination. If you want something that pops out your products on the shelves of stores, give gloss lamination a try. No one can resist gloss laminated packaging because of its inviting nature.
Both types are useful for gaining two advantages. One is durability and the second is hard to resist aesthetics. However, choosing between a matte finish vs gloss finish is a subject of consideration. The following differences can assist you in this regard.
Gloss vs Matte Lamination: Key Differences:
No doubt, both types enhance the durability and aesthetics of packaging. But, they use different ways to do so. Below are some key differences between matte vs gloss lamination. Have a look:
- It is light which affects the packaging look due to lamination. Matte lamination absorbs light, resulting in a non-reflecting surface. Gloss lamination reflects the light falling on it, making the surface shiny.
- Matte lamination gives a soft and velvety touch. Gloss lamination provides dynamic, shiny, and luxurious appeal.
- Scratches and cuffs are less visible in matte laminated packaging as compared to glossy laminated items. However, gloss laminated packaging is easy to wipe to get rid of these marks or cuffs. You can use different types of aqueous coatings to resist fingerprints.
- Writing on matte lamination is easy as compared to the second type.
- Matte lamination does not give glare while gloss lamination does.
After knowing the differences between gloss versus matte lamination, it is easy to pick one type. This is because there are some moments when you have to choose one over the other. To make this selection easy, have a look at the coming session of this blog post.
Choosing the Right Lamination for Your Packaging:
Both can significantly impact the packaging aesthetics, whether gloss or matte finishes. However, neither can be chosen at the same time. Consider the following factors and then decide which one is best for you.
1. Brand Image:
Packaging serves as a reflection of brand image. This means your packaging plays an important role in shaping how customers perceive your brand. Luxury brands often prefer matte lamination. It allows them to convey the message of sophistication and exclusivity that their brand holds. The same is true for matte laminated packaging. Likewise, some brands offer products that target young audiences or kids. For this, going for gloss lamination is a great idea. Gloss laminated packaging allows brands to reflect their vibrant energy and playful personality. Thus, ponder what your brand should reflect through packaging. Understanding this aspect helps you make a better selection.
2. Product Type:
Different products demand unique considerations to get prominence. For example, cosmetics, high-end electronics, and gourmet food items can best deserve matte lamination. The reason is this lamination type allows such products to showcase a refined look that matches the product's nature. On the other hand, products like beverages, snacks, and toys might benefit from gloss lamination. It makes them more inviting, and bold, leading to more attention and better sales. So, consider your product type first before doing anything else.
3. Consumer Experience:
Customers are great assets. Meeting their expectations is one of the key reasons behind brand success. Try your best to facilitate customers as much as you can. Offering them memorable unboxing experiences allows you to connect with them for a long time. Consider how they handle and perceive your packaging. If products are to be displayed on retail shelves under heavy lighting, use matte lamination. It prevents harsh glare on the packaging surface and offers ease of reading even at a distance. Moreover, matte lamination sheets are resistant to fingerprints. So, it is a good option for products that have to be handled multiple times. Contrarily, select gloss lamination if glare does not affect the attractiveness of your packaging. This might work well in the case of ecommerce packaging.
4. Environmental Impact:
You are responsible for the impact of your choices on the environment. To be a part of an environmentally responsible society, evaluate the eco-friendliness aspect. Select glossy or matte materials that are eco-friendly. Prioritizing this factor helps you showcase your commitment to sustainability.
Whether choosing the glossy or matte finish is a decision that depends on various factors. These include the target audience, the product nature, and brand identity. Only those brands can make better decisions that emphasize these aspects.
Final Thoughts:
An extra layer of packaging materials that add worth to packaging is a good approach in the packaging industry. One great innovation in this regard is lamination. It helps brands to make their packaging more durable and appealing. Matte and gloss laminations are two major types, fighting for attention side by side. The debate on matte vs glossy finish is long. However, after this blog post, you are now able to choose the suitable one for you. If still there is any query in your mind contact us. The Custom Boxes offer free customer support and shipping to facilitate our clients.
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