10 Packaging Mistakes That Can
Ruin All Your Efforts
You might have a strong desire to upgrade your packaging. Wait! Don’t go straight to your packaging experts without reading this blog post. It will help you know about some hilarious mistakes that you must avoid at any cost. Also, get all the necessary information to deliberately avoid all these.
Packaging matters! The fact has become one of the most common phrases of this year. We often encounter arguments blaming poor quality packaging as a big reason for a brand flop. The current era has shifted a lot, emphasizing the need to take a step forward to get noticed in the market. Over time, people become more conscious of packaging, branding, and aesthetics. So, to grab the interest of your customers it's high time to nudge your thoughts in a new direction.
Do you think about improving your packaging quality? Yes, this is the new direction that helps your brand get the biggest hit instantly. But, how? The answer lies in this blog. After reading this blog, you will be able to see the packaging world from a new perspective.
Revealing the suspense, this blog will highlight some most stupid mistakes that ridiculously affect the whole packaging process. Give these 10 biggest packaging mistakes a read. If you start omitting them now, your ordinary custom box can make a better tomorrow for you.
Mistakes That Have Drastic Effect on Your Business Impact:
One strategy can help you get out of every kind of hardship. What is this strategy called?
‘Learn from others' Mistakes.’
The impact will be more powerful if you do it without breaking the ice. So, being a leader in the packaging industry- The Custom Boxes- we have compiled some hilarious packaging mistakes. This blog is the essence of our year of experience so businesses like yours can never have to face audience distortion due to product boxes.
Let’s discuss 10 mistakes out of many we witness regularly along with some possible correction tips.
1. Selecting a Wrong Packaging Material:
The first and the silliest mistake that can ruin all your business efforts is investing in the wrong canvas. You might think the packaging material doesn’t matter. If this is so, sorry to say that your thoughts need a fix. It’s the material that blends with design to create an outstanding look for your product boxes. The wrong material destroys your market image immediately and the environment progressively. While selecting material please confirm it must have the qualities:
- Biodegradability
- Recycling
- Eco-friendliness
- Durability
- Print and die-cut friendliness
Cardboard, Kraft, and corrugated exemplify some top-notch packaging materials. You can undoubtedly have them to curate your imaginative box.
2. Seeing Your Packaging From Competitor’s Eyes:
To whom you are competing? Of course, you must have a name in your mind. That’s good for keeping yourself aware of every move taken by your competitors. But you don’t need to copy them. Let the cat come out of the bag, you must take an even stronger step to succeed. Here the common mistake that brands often make is to copy the design of a running product. It, to some extent, represents your competitor’s products instead of yours. So, you must have custom or personalized packaging to look different in this way.
- Make your distinctive packaging logo while meticulously selecting brand colors.
- Customize each inch of custom boxes for a whole new look.
- Select your own design, interlocking, and dimensions for your boxes.
3. Inappropriate Box Dimensions:
Too loose or too fit? Not a good idea. Items in too loose packaging are more prone to damage and breaking. However, snug-fit packaging invites a series of boxing and unboxing challenges.
Finding a middle line is the only option left behind. Let’s learn here the art of ordering a perfect box in a single go.
- Have your hands on your product and lift it high in the air.
- See it with an artistic mind and critically assess how its packaging must look.
- Take a ruler and a measuring tape to make notes on its length, width, and height.
- Take a weight balance and note the weight of the product in grams or kgs.
- You can also see the packaging sizes and dimension guide and follow each step one after another.
4. Avoiding Your Audience’s Interests:
We must say that ignoring your target audience is not just a mistake but a blunder. It’s like you are making mango pudding without collecting farm-fresh Mangoes. Don’t you think it’s a silly act? Of course, it is. You can’t sell your products in packaging that doesn’t catch its customer’s eye. Every product has a target audience and every audience has some individual preferences. In this long race of horses, the winner will be the one who starts and finishes it timely. So, know your audience! Without doing that you can’t launch a fantastic product with its full potential. Hopefully, you understand it.
Don’t know some quick ways to make notes on your audience preferences? We- The Custom Boxes- will help you. Contact us any time.
5. Not Filling Your Boxes With Fillers:
It’s a minor mistake, but you never know how drastic the circumstance will be. It leads to more waste due to breakage than sales. Imagine your visit to a supermarket having tons of shelves overloaded with millions of products. In the meanwhile, you got your hands on the most flamboyant packaging of a gift-packed coffee mug.
Excited to open the packaging and see what is inside? How do you feel when you find a cup lying on luxury bedding shattered into pieces? Disappointed Right? Sorry for a bad experience. This would not happen to you if you had fillers on your coffee mug boxes.
The scenario portrays how important the fillers are in packaging and marketing your products. At the same time, it tells how a minor mistake bounces back your potential client who was ready to count his name in as a loyal client.
6. Compromising Printing Quality:
Compromised quality? Not at all accepted!!!! If boxes of your products, for example cosmetic boxes, are the face of your products then printing gives them freedom to speech. A brown or white box can’t speak. That is a bitter truth. Well, with a little effort, you can make them capable of saying whatever you want them to say. Some brands often overlay their boxes with boring outer layers or print them improperly. Smudged ink and a lack of motivational hues can’t put a spark in your products. To solve the issues:
- Select Offset Printing: It is appreciable to use offset printing due to its high quality and crisp images. It prints large volumes in a shorter time.
- Choose Digital Printing: Go for the digital printing practices if you are looking for highly cost-effective, and cheaper printing.
- Pick Screen Printing Methods: Well, it’s a flexible type of printing method. Choose it if your printing aims are to get heat and waterproof printing.
7. Choosing Cheap Packaging at the Cost of Quality:
Cheap is cheap in every aspect. Another big packaging mistake is to prefer cost over quality. Let’s break the norm and try to touch the peak with an innovative packaging option. This era is the time when everybody wants to make their brand renowned but only a few can reach the peak. Have you ever wondered why this is so? If two brands compete for popularity with more and less same resources, who will decide the winner? It’s your strategy that makes a big difference between you and your competitors.
So to take each firm step strongly, you must avoid these ridiculous mistakes. The problem businesses often face is getting cheaper packaging than what they can afford. It ruins the overall product appeal. The circumstances often prove later that wonderful packaging is the easiest way to market your products. Other means are expensive enough to be affordable for most. The tip here is never to let yourself compromise the quality, aesthetics, and functionality of custom boxes over price. Spend as much as you can because it will double up your investment while returning it to you.
8. Poor Branding And Labeling Tactics:
If you are delivering products of high quality, you must make them go everywhere with your brand name. Branding and labeling not only tell people who you are but it’s a way to get recognition worldwide. First of all, it’s important to the International Laws of Packaging that every product that enters the market must be properly labeled. Secondly, it's good for your brand to have a private label on your products. Of course, it will allow them to build a strong connection between the quality they are serving and their brand name. It’s the way to achieve the dual benefits of branding and labeling your products. By avoiding this mistake, you can tell people the difference between your authorized products and others' unauthorized ones.
9. Lack Or No Attention To Sustainable Packaging:
Not choosing the recyclable packaging material is another mistake you must avoid these days. People love to care for the environment and sustainable packaging helps you and others to do so. In the remote past, the packaging industry was mostly accused of contributing to land pollution. By introducing sustainable packaging or recyclable materials we have taken an initiative to remain guilt-free.
Packaging waste accumulation has started to reduce with time. Thanks to the biodegradability and recycling properties of cardboard and Kraft you can fearlessly pack your products. The point to be noted here is you must think about having very nice yet sustainable packaging for your products. It will help you stay safe and excited even in the future.
10. Missing A Thought-Provoking Brand Message:
Sending your loved one messages helps you make them realize how much you care for them. If you fail to express your feelings that is totally your fault. The same is the mistake that the majority make while selecting boxes for certain products. Don’t take the surface of your boxes as an ordinary surface, rather consider it as a canvas. Believe us the custom boxes’ surfaces are the best place where you can write whatever you want. It gracefully carries your thoughts so you can tell your story outspokenly. So, use it in the way your potential customer loves to see. That’s the biggest strength of packaging of all types.
This is not all about packaging mistakes, but it is synonymous with packaging perfection. As soon as you start deliberately ignoring the packaging mistakes you will observe the success of your brand as a guarantee. So, next time when you feel ready to launch a product or a service, try to omit these mistakes instead of leaving all your vital decisions to your experts. Yes, you can take their opinions into consideration, but remember in the end you will be responsible for your product packaging. Thus, it's necessary to remain up to date so no one can sell you something old-fashioned or worn out.
If you still need any guidance, don’t miss out on the chance, and contact us. Our experts will either grant you the best packaging solution or give a billion-dollar advice. Both means contribute a lot to your business success. Just make a move and be ready.
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